business
BIC Nigeria Wins Double Recognition at 2026 Marketing Edge Awards
BIC Nigeria has been honored with two prestigious awards at the 2026 Edge Awards organized by Marketing Edge.
The company won the Edge Outstanding Legacy Brand Award of the Decade in the corporate category and the Edge Outstanding Legacy Brand Award in the shaving razor category.
The award ceremony took place on Friday, September 25, 2026, in Lagos. The event celebrated brands that have shown consistency, relevance and strong performance in Nigeria’s fast-moving consumer goods market.
The double win highlights BIC Nigeria’s long-standing presence in the country and the continued trust consumers have in its products, especially its shaving razor range which remains popular among Nigerian consumers.
Reacting to the recognition, Anthony Amahwe, General Manager, BIC Nigeria, said the awards reflect the brand’s journey and the loyalty of its customers.
He said a legacy is built through the trust people place in products every day and that the awards reflect the hard work of the BIC team and partners as well as the loyalty of consumers who have made BIC part of their everyday lives.
The 2026 Edge Awards was themed Celebrating Excellence Beyond Borders. The 14th edition of the awards brought together leading brands, corporate leaders, marketing professionals and industry stakeholders to recognize creativity, innovation and strategic leadership in the marketing and business space.
For BIC Nigeria, the awards reinforce its commitment to delivering reliable, affordable and quality products that meet everyday needs while remaining relevant to changing consumer expectations.
About BIC:
BIC is a global leader in stationery, lighters and shavers. For 80 years, the company has been known for delivering high-quality, affordable and trusted products. BIC has presence in over 160 countries with more than 11,000 team members worldwide. Its portfolio includes brands such as BIC 4-Color, Cristal, BIC Kids, Lucky, Tipp-Ex, Wite-Out, Djeep, EZ Load, EZ Reach, BIC Flex, Soleil and Tangle Teezer. The company is listed on Euronext Paris and is recognized for its commitment to sustainability and education.
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