Following the flag hoisting ceremony, the anniversary activities curtain raiser event that held on 1 March 2019, the 125km Relay Walk which is to be carried out at locations across Nigeria and other countries where the Bank operates is among the many activities lined-up to celebrate the Bank’s impact and contribution to the growth and development of Nigeria over the years, predating the independence of the West African country with a view to reinforce the collaborative efforts of all institutions of the group, FBNHoldings, as well as building on the heritage for the next 125 years and beyond.
According to Dr. Adesola Adeduntan, the Chief Executive Officer, First Bank of Nigeria Limited, “the 125km Relay Walk is a representation of the collaborative effort of not just FirstBank but all entities in our holding company, FBNHoldings, that have in the last 125 years impacted lives and contributed to the growth and development of our host communities and countries where we do businesses. At FirstBank, we are proud of the strides made across these locations where we operate as without the effort of all staff – past and present – as well as our customers and stakeholders, there would be no FirstBank. The 125km is a mark of our incredible journey of delivering impeccable financial services to our customers as we leave no stone unturned to remain an icon of admiration in today’s financial services industry in Africa.”
Speaking on the significance of the ‘Relay Walk”, Adeduntan explains thatThe Relay Walk is a collaborative effort to achieve a symbolic 125km. He added “It is also a representation of the FirstBank brand in the last 125 years; our people, the team work, partnership and the collective spirit which has shown that as a team, together we can do and achieve more. It is neither a marathon, nor sprint, but a surefooted, steady walk we have taken in the last 125 years.”
On how the “Relay Walk” would be carried-out and what it means to the brand, Folake Ani-Mumuney, the Group Head, Marketing and Corporate Communications, FirstBank explains “As a Group, we have journeyed through the ages, our footprints spreading far and wide with indelible landmarks of several firsts. The Relay Walk, yet another First, combines a relay with a walk. A relay, symbolic with races connotes the agility of sprint, which can only be achieved through a team’s collective effort while the passing of the baton during a relay connotes effective succession, thus all attributes evident in FirstBank’s attainment of 125 years of sustained profitable growth. Ani-Mumuney explained the Relay Walk would see staff, customers and stakeholders walk at least 1.25km in teams and from different locations to make up the minimum 125km. At the end of the walk in each location, teams will symbolically pass the baton, committing to a cause that will take the Group to the next 125 years. The baton exchange symbolises the strong culture of succession planning of the Group in the last 125 years, a trait that highlights the dynamic and transformational nature of the brand as well as the essence of future proofing through a deliberate planning of transitions from one generational to another. The baton exchange is a commitment by the current leadership to uphold this spirit of foresight and deliberate planning of taking the brand to greater heights through the next 125 years.
The 125km Relay Walk, to be led by Dr. Adeduntan will terminate at the Bank’s corporate Head Office in Marina where staff, customers and other stakeholders will converge to witness the symbolic baton hand over and a commitment to the next 125 years.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading banking services solutions provider in Nigeria for 125 years. With some 15 million customer accounts, FirstBank provides a comprehensive range of retail and corporate financial services with over 750 business locations. TheBank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications
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