The CR&S week is driven to amplify the Bank’s culture of “Employee Giving & Volunteering Programme” with a focus on reinforcing the values of the Bank’s SPARK (Start Performing Acts of Random Kindness) initiative through a wide range of strategically designed activities. SPARK is a values-based initiative designed to raise consciousness that promote kindness to one another.
Amongst the activities to be carried out in the course of the week is the Nice Comments Day; a day set aside to foster words of encouragement, support and kindness to people around you, regardless of ones’ familiarity or close ties. The Bank recognises that kind words are largely instrumental to lighting up one’s day and also bringing out the best in one.
Other activities in the course of the FirstBank CR&S week are visits to the less privileged homes as well as the promotion of the SPARK initiative in schools. The objective of the SPARK initiative in schools is to embed the values of SPARK amongst school children at a young age so it becomes part and parcel of them, forming a habit and nature as they develop into adulthood.
Through the values of the SPARK initiative – Compassion, Civility, Charity and Connection – , the Bank believes that every act of kindness is critical to promoting a peaceful co-existence amongst everyone in the society and building a prosperous society and nation at large.
Speaking on the Corporate Responsibility & Sustainability (CR&S) Week 2019, the Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney, said “Our 2019 CR&S week is aimed at reinforcing FirstBank’s corporate culture of encouraging giving and volunteering among its employees and the larger society. We believe that every act of kindness goes a long way in leaving an indelible impact in the life of people which indeed underscores why it is important for everyone to Start Performing Act of Random Kindness. No matter how little, every act of kindness indeed makes the world a better place.
news5 years ago
Osun Government presents 2015, 2016 audited accounts…sets record as the first state in Nigeria to publicly declare accounts
crime2 years ago
Arotile’s ex-classmate had no driver’s licence, report reveals
lifestyle5 years ago
Amazing Tips for an Outstanding Makeup
news2 years ago
2023: Kola Abiola Set To Declare For Presidency
entertainment3 years ago
sanwo-Olu honours sacked chaplain after Ambode’s wife saga
business2 years ago
#EndSARS: Access Bank announces N50 billion interest-free facility for businesses
entertainment3 years ago
See how Women now use toothpaste to tighten vagina
lifestyle3 years ago
US Church ‘refunds members three years tithes’ as help during COVID-19