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mediaReach OMD PRESENTS LATEST MEDIAFACTS ON 20TH ANNIVERSARY

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 mediaReach OMD presents the latest edition of MediaFacts Book.  mediaReach OMD has been instrumental in publishing the MediaFacts Book annually for over a decade (since 2001), with an objective to organize and make media information for West & Central Africa easily accessible, useful and meaningful to all.

It is noteworthy to state that this edition coincides with the 20th Anniversary of mediaReach OMD in Nigeria. The MediaFacts book which is published in English and French contains all media advertising related information across 23 West & Central African markets.  In addition to the hard copy, MediaFacts Book is now available online on https://www.mediafactsbook.com/ and mobile app (Android only).

Over the years, MediaFacts book has become a key resource for marketing professionals in West and Central African region. The latest edition of MediaFacts Book gives an extensive coverage of English-speaking markets – Nigeria and Ghana; French-speaking markets – Côte d’Ivoire, Cameroon, Togo and Benin, in addition it covers 17 other markets in West and Central Africa.  Media Practitioners in West and Central Africa and Companies that are making inroads into the various market(s) in the region find MediaFacts Book useful. The MediaFacts Book focuses on providing an in-depth Media Overview, covering Consumption of Media, Ranking of Stations & Publications, Media Investment Trends, Top Categories & Advertisers, Demographic Understanding of Consumers.  It also provides vital information and statistics about markets in terms of Key Facts, Economic Indicators, etc.

For more information feel free to connect with our team on medialab@mediareachomd.com

mediaReach OMD continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. mediaReach OMD combines Innovation, Creativity, Empathy and Evidence to make Better Decisions, Faster on behalf of their clients so they can learn faster and act faster, create valued connections with customers, build profitable business outcomes and, ultimately, win the future.

About mediaReach OMD: mediaReach OMD (www.mediareachomd.com) is the leading Media Agency in West and Central Africa, having presence in Nigeria, Ghana and Cameroon; and with affiliation as Harmonies OMD, having presence in Côte d’Ivoire, Congo, Togo and Benin, this offers an unrivalled coverage to our Clients in West and Central Africa.  mediaReach OMD started its operation in Nigeria 20 years ago and has been consistently ranked No. 1 by RECMA (since report started for Nigeria in 2011).  mediaReach OMD has a long history of winning the Young Lions Media competition in Nigeria, and by winning the 2019 edition of the Young Lions Media competition, mediaReach OMD represented Nigeria for the 9th time at Cannes in June 2019, since 2008.  At the Creative Week held in March ’19, mediaReach OMD grabbed the title of Young Pitcher Integrated competition and have qualified for Dubai Lynx, which will happen in March 2020, additionally at the Creative Week, mediaReach OMD won the following metals for the outstanding work done for their Clients:

·         Gold for Best Use of Media

·         Silver for Best Use of Media

·         Gold for PR and Reputation Management

·         Bronze for PR and Reputation Management

Globally, OMD (www.omd.com) is the world’s largest and leading media network.  In June 2019, OMD was recognised as Most Medaled Media Network at Cannes Lions Festival of Creativity.  Earlier in the year, OMD was named as Adweek’s Global Media Agency of the year 2019.

For more information, do visit our website and stay connected on social:

Web: www.mediareachomd.com

Twitter: https://twitter.com/mediaReachOMD

Facebook: https://www.facebook.com/mediaReachOMD

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WHY MATHEMATICS IS CRUCIAL TO ECONOMIC DEVELOPMENT – PROMASIDOR MD

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Mathematics education is the very foundation of society and the pillar of science and technology without which a nation can never become prosperous and economically independent.
This was the submission of Managing Director of Promasidor Nigeria Limited, Mr. Anders Einarsson while speaking last weekend in Lagos, at the finals of season 5 of the Cowbellpedia Secondary Schools Mathematics Television Quiz Show sponsored by Cowbell Milk, the flagship brand of his company.
Einarsson further explained in a chat with newsmen that the importance of Mathematics in the life of individuals and nations cannot be over emphasised, adding that he was very impressed that the Cowbellpedia initiative has achieved its objective going by the record number of 56,073 participants that took the qualifying examination this year.
This according to him, is a huge testament to the Cowbellpedia initiative and the interest that Nigerians have in Mathematics. “I am convinced that with the arrays of talents displayed by these young Nigerians here today, Nigeria can rule the world. I advise the youth to continue to sustain their interest in Mathematics because the future is theirs,” he said.
He maintained that Promasidor has found a correlation between the development of cognitive ability that Cowbell Our Milk, gives, and its passion for Nigeria.
Also speaking at the event, Mr. Stephen Adebunmi, who represented the Acting Registrar of the NECO, Mr Abubakar Gana, explained that since Mathematics is very central to human and nation’s capacity, the subject deserves all the support from public and private organisations.
The NECO boss commended Promasidor for providing “an excellent platform” to showcase these young Nigerian Mathematicians and future inventors.
Meanwhile, in a thrilling Cowellpedia Mathematics competition final encounter last weekend, Michael Enehizena of The Scholars Universal Secondary School, Ota, Ogun State and Oghenero Ologe of Zionfield Pinnacle School, Ikorodu, Lagos State won the crown in the Junior and Senior category respectively.
Also in the Junior category, Abdul-Quayum Alli, of Ota Total Academy, Ota, Ogun State, and David Charles of Graceland International Secondary, School, Port Harcourt, Rivers State, came second and third respectively.

Akinyemi Dabira of The Ambassadors College, Ota, Ogun State and Hezekiah Olabisi of Bibo Oluwa Academy, Ilesha, Osun emerged as first and second runner-up respectively in the Senior category.
The two champions got N2 million each and an all-expense paid education excursion outside the country.
The first and second runners-up in each category received N1.5 million and N1 million respectively, while the teachers of the top prize winners were awarded N500, 000. Those of the first and second runners-up received N400, 000 and N300, 000 respectively.
– Ends –
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in 25 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with 6 product brands in the market.

Promasidor produce, distribute and market quality range of products such as Cowbell, Loya, & Miksi milk, Top Tea, Onga seasoning across the country bringing joy to millions of consumers. Its Milk powders, culinary and beverage products are affordable, delicious and good for all.

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NAFDAC says it will reduce substandard and falsified drugs to five per cent prevalence by 2025

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Professor Moji Adeyeye, NAFDAC boss

National Agency for Food and Drug Administration and Control (NAFDAC) says it will reduce substandard and falsified medicines to five per cent prevalence by 2025 in the country.

The Director-General, Prof. Mojisola Adeyeye, said this at a news conference on Monday in Abuja.

Adeyeye said that one of the strategic plans of NAFDAC was to reduce substandard and falsified medicines to “not more than five per cent prevalence” in Nigeria by the year 2025.

She said that “the last data we have on the prevalence of substandard and falsified medicines in Nigeria is 16.7 per cent.”

She, however, added that the 16.7 per cent prevalence was 14 years ago, noting that it was time the agency did another survey to determine the present percentage of prevalence of substandard and falsified medicines in the country.

Adeyeye explained that NAFDAC had been proactive and vigilant toward curbing substandard and falsified medicines in the country, stressing that the move became necessary to safeguard the health of the populace.

She said that the agency would make it mandatory to identify and test the active pharmaceutical ingredient in all imported and locally manufactured drugs in the country from January 2020.

This, according to her, is to ensure compliance with international standards.

The director-general noted that besides safeguarding the health of the people, the regulatory control would also build confidence in Nigerians about the medicines available in the country.

Adeyeye, who said that substandard drugs could come through importation, explained that NAFDAC started enforcing regulations and control of active pharmaceutical ingredients of all drugs imported or manufactured locally in 2019.

He added that the agency had been requesting for the drug master file that had the history of processing and safety of the drugs.

She said that in 2018, the agency started a country-wide inspection of 165 companies, using the international standard to ascertain Good Manufacturing Practices (GMP) compliance.

Adeyeye added that part of the GMP was the use of appropriate manufacturing equipment and facilities by manufacturers to ensure adequate control.

She said that measures were also put in place for the production of quality products.

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TOP EDUCATIONAL CONSULTANT, ADEDEJI MICHAEL RECEIVES THE ENTREPRENEUR AFRICA PRIZE FOR EDUCATION

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ADEDEJI MICHAEL receiving the award

Top educational services consultant, Mr. Adedeji Michael was again honoured and celebrated penultimate Saturday, 2nd November, 2019 when he received The Entrepreneur Africa Prize for Education, organised by The Entrepreneur Africa Award 2019. The glamorous event took place at Terra Kulture Arena, Victoria Island, Lagos.

The Entrepreneur Africa is a media entrepreneurship lifestyle company,
with primary focus on African businesses and the people behind them, celebrating economic freedom, and reward enterprise and innovation.”

It would be recalled that
The amiable Michael is an eminent professional, educationist .
Adedeji Michael has gained a prominent position in society due to the exemplary work he has done in his career in the education sector. His raise to prominence in such a short span can be attributed to his strong will power, caliber, conviction, dedication and leadership quality.

He was a big player and core contributor to Nigerian Schools Cultural Festival in 2008 and 2009 respectively organized at Lagos State Council for Arts & Culture where he delivered lecture on literacy in literature in the 21stcentury academics.
Adedeji Michael Ademola has attended so many professional courses/seminars & conferences in Nigeria and abroad to expand his horizon and gain more experience in what he enjoys doing.

• NISCUFEST: Nigerian Schools Cultural Festival in 2008 & 2009 – Ikeja, Lagos Nigeria.
• AACE: Association for the Advancement of Computing in Education in 2014 – Jacksonville, Florida, United States.
• EUROMONEY CONFERENCES: The Nigeria Banking and capital markets conference in 2014. Eko Hotel & Suites. Lagos Nigeria.
• AKWAABA AFRICAN TRAVEL MARKET Nov 2016: Convention center, Eko Hotel & Suites. Victoria Island, Lagos Nigeria.
• NLP (Neuro – Linguistic Programming) SEMINAR –INNOCENTMINDS EDUCATION AND TRAINING. LAGOS – FEB 19TH- 25TH, 2018
• International Education Fair 2019 – Sheraton Hotel Ikeja Lagos.

Adedeji michael has made a distinct contribution to modernizing and revitalizing the existing education system that had lost its vigor and become rusted over time. Born out of the need to infuse into the existing educational system, an outstanding program that will greatly benefit students in secondary school of learning came (DSELF) Digital School Education Literature Film from the parent company which Michael is the brain behind this great initiative.
The DSELF is an educative, informative and entertaining film show project for secondary schools that do not have opportunity to watch literature texts that is been thought in their various schools.
Recommended English literature text movies that is currently in WAEC, NECO &GCE syllabus is being digitally displayed on big screen with multi-dimensional sound effects, creating a general fun-filled atmosphere to learn.
Having established presence in over 4,500 secondary schools in Lagos region and beyond.

It would be recalled that he was honoured July 28, 2019 in Lagos when he received 2019 Prestige Excellence Award as Outstanding and Innovative Educational Service Provider of the.

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